お世話になっております。いつもありがとうございます。ヤフーショッピングにて、アイテムマッチを利用しています。それほどお金をかけていないせいか、またあまり検証等もしていないので少し注文が入る程度です。先日からPRオプションも利用可能になったのですが、アイテムマッチとPRオプションを両方利用することで、効果は変わるものでしょうか。それともどちらか一方のみで良いのでしょうか。アイテムマッチ、PRオプション、どのような捉え方をしていけば良いでしょうか。「すごい！年末セール」が開催されているものの、当ショップのヤフー店では売上にあまり変化は無い次第でして、ヤフー店の売上も上げていきたいところです。よろしくお願いいたします。

ECマスターズの清水です。 > 先日からPRオプションも利用可能になったのですが、 > アイテムマッチとPRオプションを両方利用することで、 > 効果は変わるものでしょうか。アイテムマッチは、昔からある広告ですが、 PRオプションは、最近できたものです。最近できた上に段階的にショップに提供されているということは、それを活用しているショップが存在するということから、活用された方が良いことはご理解いただけるかと思います。広告は、どのように活用するかによって結果が異なりますので、効果という表現は難しいですが、掲載される原稿をいろいろ検証されれば、結果は変わってくるかと思います。 > アイテムマッチ、PRオプション、 > どのような捉え方をしていけば良いでしょうか。アイテムマッチは、広告掲載箇所に表示されますが、 PRオプションは、キーワードの検索結果やカテゴリリストの順位に影響しますので、赤字にならない料率で運用されれば、かなり良い広告だと思います。ぜひ活用してみてください。

ありがとうございます。反応を見ながら、料率等も工夫しながら活用していきたく思います。

PRオプションとアイテムマッチについて

Warning (2) : Undefined array key "agtlogin" [in /home/ec-masters/forum-cakephp/src/Controller/ForumController.php, line 141]

Code


        $showDrafts = ($auth['alogin'] || $auth['agtlogin']);
        $post = $this->ForumPosts->get($id, contain: [

Cake\Error\ErrorTrap->handleError() /home/ec-masters/forum-cakephp/src/Controller/ForumController.php, line 141
App\Controller\ForumController->view() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Controller/Controller.php, line 503
Cake\Controller\Controller->invokeAction() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Controller/ControllerFactory.php, line 166
Cake\Controller\ControllerFactory->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Controller/ControllerFactory.php, line 141
Cake\Controller\ControllerFactory->invoke() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/BaseApplication.php, line 362
Cake\Http\BaseApplication->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 86
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Middleware/CsrfProtectionMiddleware.php, line 159
Cake\Http\Middleware\CsrfProtectionMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Middleware/BodyParserMiddleware.php, line 157
Cake\Http\Middleware\BodyParserMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php, line 118
Cake\Routing\Middleware\RoutingMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php, line 71
Cake\Routing\Middleware\AssetMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/src/Middleware/HostHeaderMiddleware.php, line 35
App\Middleware\HostHeaderMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php, line 115
Cake\Error\Middleware\ErrorHandlerMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 60
Cake\Http\Runner->run() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Server.php, line 98
Cake\Http\Server->run() /home/ec-masters/forum-cakephp/webroot/index.php, line 37
[main]

Warning (2) : Undefined array key "agtlogin" [in /home/ec-masters/forum-cakephp/src/Controller/ForumController.php, line 250]

Code

        $dispatchStaff = [];
        if ($auth['alogin'] || $auth['agtlogin']) {
            $conn = ConnectionManager::get('default');

Cake\Error\ErrorTrap->handleError() /home/ec-masters/forum-cakephp/src/Controller/ForumController.php, line 250
App\Controller\ForumController->view() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Controller/Controller.php, line 503
Cake\Controller\Controller->invokeAction() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Controller/ControllerFactory.php, line 166
Cake\Controller\ControllerFactory->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Controller/ControllerFactory.php, line 141
Cake\Controller\ControllerFactory->invoke() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/BaseApplication.php, line 362
Cake\Http\BaseApplication->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 86
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Middleware/CsrfProtectionMiddleware.php, line 159
Cake\Http\Middleware\CsrfProtectionMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Middleware/BodyParserMiddleware.php, line 157
Cake\Http\Middleware\BodyParserMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Routing/Middleware/RoutingMiddleware.php, line 118
Cake\Routing\Middleware\RoutingMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Routing/Middleware/AssetMiddleware.php, line 71
Cake\Routing\Middleware\AssetMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/src/Middleware/HostHeaderMiddleware.php, line 35
App\Middleware\HostHeaderMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Error/Middleware/ErrorHandlerMiddleware.php, line 115
Cake\Error\Middleware\ErrorHandlerMiddleware->process() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 82
Cake\Http\Runner->handle() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Runner.php, line 60
Cake\Http\Runner->run() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Server.php, line 98
Cake\Http\Server->run() /home/ec-masters/forum-cakephp/webroot/index.php, line 37
[main]

Warning (512) : Unable to emit headers. Headers sent in file=/home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Error/Renderer/HtmlErrorRenderer.php line=37 [in /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 65]

Code

            $message = "Unable to emit headers. Headers sent in file={$file} line={$line}";
            trigger_error($message, E_USER_WARNING);
        }

Cake\Error\ErrorTrap->handleError() [internal], line ??
/home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 65
Cake\Http\ResponseEmitter->emit() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Server.php, line 142
Cake\Http\Server->emit() /home/ec-masters/forum-cakephp/webroot/index.php, line 37
[main]

Warning (2) : Cannot modify header information - headers already sent by (output started at /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Error/Renderer/HtmlErrorRenderer.php:37) [in /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 158]

Code

        $reasonPhrase = $response->getReasonPhrase();
        header(sprintf(
            'HTTP/%s %d%s',

Cake\Error\ErrorTrap->handleError() [internal], line ??
/home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 158
Cake\Http\ResponseEmitter->emitStatusLine() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 68
Cake\Http\ResponseEmitter->emit() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Server.php, line 142
Cake\Http\Server->emit() /home/ec-masters/forum-cakephp/webroot/index.php, line 37
[main]

Code

            foreach ($values as $value) {
                header(sprintf(
                    '%s: %s',

Cake\Error\ErrorTrap->handleError() [internal], line ??
/home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 191
Cake\Http\ResponseEmitter->emitHeaders() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 69
Cake\Http\ResponseEmitter->emit() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Server.php, line 142
Cake\Http\Server->emit() /home/ec-masters/forum-cakephp/webroot/index.php, line 37
[main]

Code


        return setcookie($cookie->getName(), $cookie->getScalarValue(), $cookie->getOptions());
    }

Cake\Error\ErrorTrap->handleError() [internal], line ??
/home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 228
Cake\Http\ResponseEmitter->setCookie() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 212
Cake\Http\ResponseEmitter->emitCookies() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 200
Cake\Http\ResponseEmitter->emitHeaders() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/ResponseEmitter.php, line 69
Cake\Http\ResponseEmitter->emit() /home/ec-masters/forum-cakephp/vendor/cakephp/cakephp/src/Http/Server.php, line 142
Cake\Http\Server->emit() /home/ec-masters/forum-cakephp/webroot/index.php, line 37
[main]